Our Mission

Our mission is to support families in preventing food allergies and improving gut health through greater understanding, clearer guidance, and stronger communication.

We believe that every parent deserves access to simple, trustworthy information—especially when it comes to their child’s health. Feeding children peanuts and eggs early in life to prevent allergies is a powerful tool backed by science, but we know that understanding it, but we know that understanding it—and putting it into practice—can feel confusing or even scary.

Through the iCare Study, we aim to bridge the gap between medical recommendations and everyday parenting. By listening to real families and identifying the challenges they face, our goal is to make these guidelines easy to understand and incorporate into daily life.

We are committed to:

Learning from parents and caregivers
Empowering families with knowledge
Helping healthcare providers communicate more clearly
Reducing preventable cases of peanut allergy in children
Improving early infant nutrition and diet diversity

Together, we can create a future where families feel confident taking early steps to protect their children—and where more children can grow up without the burden of food allergies or other chronic conditions related to poor gut health.